CBC's "The National" Anchor Peter Mansbridge at the 2010 CPRS National Annual Conference
Publicity Works attended the 2010 Canadian Public Relations Society Annual National Conference (June 13-15) in Regina.
Peter Mansbridge, Anchor of CBC’s The National, was the opening keynote speaker and gave a remarkable presentation on “What is a Canadian?”
Other keynotes were Richard Bartrem, Vice-President of Communications and Community Relations at WestJet, who shared unique stories that helped make the airline stand apart from its competition and Jon Iwata, Senior Vice-President of Marketing and Communications at IBM who stressed the importance of reputation and brand.
Other speakers included The Honourable Lynda Haverstock, C.M., S.O.M., Ph.D., LL.D, President and CEO of Tourism Saskatchewan; Sheila Bird, Executive Director of Public Affairs for the RCMP; Jillian de Beer, Owner of de Beer Marketing and Communications; Bert Crowfoot, Founder and CEO of the Aboriginal Multi-Media Society (AMMSA); Sarah K. Jones APR, FCPRS, Partner at Kennedy Jones and Sweeney, Inc.; Patricia Parsons APR, FCPRS, Professor at Mount Saint Vincent University; Murray Mandryk, P olitical Columnist at the Regina Leader-Post and Blair Peberdy APR, Vice-President of Marketing, Communications and Public Affairs at Toronto Hydro.